06 September 2022
Connecting with the farmers
One of the best ways to deepen the farmer-brand bond is to offer them services to maintain their tractors in top form, as it is their most reliable partner.
Read More
Ever since its inception in 1974, Swaraj has been the driving force behind empowering farmers to be self-reliant and prosper in their businesses. From developing India’s first homegrown tractor to introducing farm equipment that enables end-to-end mechanization, Swaraj stands tall amongst the top tractor brands in India. Synonymous with power, performance & reliability, it has won the hearts & trust of countless farmers not just in India, but also in Bangladesh, Sri Lanka, Nepal, & Tanzania.
Our set of core values is the compass that guides our actions, both personal and corporate.
We have always believed in getting the right people on board to achieve the desired output. We accept new method, new thought process and due to this we encourage our people to go beyond their daily routine to explore in order to make all round development possible.
We are an ethics-driven organization and have always believed in running a business that aims at a grander. Our focus is on improving the society at large and working for the welfare of our community.
At Swaraj, we follow an internal metric called “Customer is the Promoter”, which measures the success of our business by understanding how customer-centric it is. Its mission was to create and maintain a positive customer experience.
Quality is the central point of our business. We extend this not only in our products but also in our actions and dialogue. Each business unit has its own unique strategy to achieve the goals which also ensure that the quality
We firmly believe that everyone who contributes to the business is our pillar. We acknowledge the time and effort put in by each individual. And so our policies are also designed keeping in mind their well being.
Over the years, the bond has become more stronger with reliability at its core, which led to Swaraj becoming the preferred choice of farmers. Swaraj believes in the process of maintaining its core through the following attributes
Swaraj owns a well-equipped foundry for heavy casting, precision component manufacturing capabilities, and two assembly plants.
In 2012, Swaraj became the 2nd company in the world to bag the prestigious Deming Prize. 2013 witnessed Swaraj win the TPM Excellence Award from the Japan Institute of Plant Maintenance.
At Swaraj, the desire to deliver the best-in-class has also enabled the company to deliver the highest level of reliability with its rugged designs, state-of-the-art engineering, countless hours of endurance testing across all categories of horsepower.
Witness the pride of self-reliance!
06 September 2022
One of the best ways to deepen the farmer-brand bond is to offer them services to maintain their tractors in top form, as it is their most reliable partner.
Read More
07 September 2022
As training upgrades the technicians’ skills, they are able to provide better service, which reflects well on the brand.
Read More
07 September 2022
Swaraj made the most of Nepal’s largest exhibition on Agriculture and Farm Machinery, Nepal Agritech International Expo to give its products extra mileage.
Read More
07 September 2022
During festive times, people are in an upbeat mood and look forward to getting the best from brands. Leveraging this mood,
Read More